Works
Taste of Magical Midnight Sky Rolls-Royce
20 July 2024
Venue : Rolls-Royce Motor Cars Nagoya
Client NTP IMPORT HD CORPORATION
Produce : Toshiaki Shinde _MOSH
Creative Direction : food creation Ayako Suwa ／ Shinya Furui
Chef : Uwai Katsusuke _ Restaurant Kochuten
Mixologist : Shuzo Nagumo _ Spirits&Sharing.inc
Head Flower : TAKAYA
Costume: SOMARTA
Project Management : Shinya Furui
Photo & Movie :Rolls-Royce Motor Cars ／ Nao Masaki
Client NTP IMPORT HD CORPORATION
Produce : Toshiaki Shinde _MOSH
Creative Direction : food creation Ayako Suwa ／ Shinya Furui
Chef : Uwai Katsusuke _ Restaurant Kochuten
Mixologist : Shuzo Nagumo _ Spirits&Sharing.inc
Head Flower : TAKAYA
Costume: SOMARTA
Project Management : Shinya Furui
Photo & Movie :Rolls-Royce Motor Cars ／ Nao Masaki
Celebrate the grand opening of the Rolls-Royce Motor Cars Nagoya showroom with guests and experience the magic of the brand's main color, Purple Spirit,in an emotional way.
Rolls-Royce is an ultra-luxury car brand founded in the UK in 1906.
We were in charge of the creative direction of the opening reception held to celebrate the opening of the Rolls-Royce Motor Cars Nagoya Showroom, the first of its kind in Japan.
We planned the event with the aim of creating an experience that would appeal to all the senses, including invitations, venue layout,
floral arrangements, food, drinks, performances, music, lighting, gifts, and more.
Rolls-Royce is known for its ride quality, which has been likened to a magic carpet.
As the names of its cars, such as Shadow, Ghost, Cullinan, Phantom, and Specter, suggest,
the quietness and mystique of the car, so quiet that you don't even notice when the engine starts and stops, are sometimes described as mysterious and magical.
Food Creation was gifted the essence of Rolls-Royce magic, and aimed to recreate it as a one-night-only guest experience.
The experience was designed around the concept of purple spirit, the brand's main color, purple. The space was decorated with floral arrangements and lighting that were all purple.
Cocktails and food that expressed the worldview of the three display cars, BLACK BADGE GHOST, GHOST PRISM, and SPECTOR, created a zoning of flavor.
A celebratory moment was created in which a double bass player played music composed in accordance with the brand's worldview in sync with the performer's serves.
Guests were enchanted by the magic of Purple Spirit from the entrance, creating an experience to celebrate the opening of the new Rolls-Royce Imaike showroom.
With a production that maximized guests' expectations, we succeeded in drawing guests into the magic of PURPLE SPIRIT as soon as they entered the showroom.
We were in charge of the creative direction of the opening reception held to celebrate the opening of the Rolls-Royce Motor Cars Nagoya Showroom, the first of its kind in Japan.
We planned the event with the aim of creating an experience that would appeal to all the senses, including invitations, venue layout,
floral arrangements, food, drinks, performances, music, lighting, gifts, and more.
Rolls-Royce is known for its ride quality, which has been likened to a magic carpet.
As the names of its cars, such as Shadow, Ghost, Cullinan, Phantom, and Specter, suggest,
the quietness and mystique of the car, so quiet that you don't even notice when the engine starts and stops, are sometimes described as mysterious and magical.
Food Creation was gifted the essence of Rolls-Royce magic, and aimed to recreate it as a one-night-only guest experience.
The experience was designed around the concept of purple spirit, the brand's main color, purple. The space was decorated with floral arrangements and lighting that were all purple.
Cocktails and food that expressed the worldview of the three display cars, BLACK BADGE GHOST, GHOST PRISM, and SPECTOR, created a zoning of flavor.
A celebratory moment was created in which a double bass player played music composed in accordance with the brand's worldview in sync with the performer's serves.
Guests were enchanted by the magic of Purple Spirit from the entrance, creating an experience to celebrate the opening of the new Rolls-Royce Imaike showroom.
With a production that maximized guests' expectations, we succeeded in drawing guests into the magic of PURPLE SPIRIT as soon as they entered the showroom.